Executive Team

Diego Hidalgo

Diego Hidalgo Demeusois

Founder and CEO

Diego previously worked at the Clinton Foundation, where he helped manage the Sustainable Growth and the Climate Initiative and the Clinton Global Initiative (CGI) and was responsible for briefing President Clinton on international issues and foreign leaders. He also worked for Concordia21, a foundation dedicated to social development and humanitarian aid, where he was responsible for the development of the “Future of Spain” initiative. He is a recipient of the 2012 Young Social Entrepreneurs Award, and has been selected as a Young European Leader of 2012 by the Atlantik Forum. He is a graduate from Sciences Po (Paris) and the University of Cambridge, where he wrote his thesis on social networks, and speaks French, Spanish, English, Italian, and German.

William Wallace

William D. Wallace


After two years working in the field of domotics and home automation, William became convinced a social and collaborative sollution to today's environmental issues is the best approach. William is a Telecommunications Engineer by the Carlos III University of Madrid

Pablo Carrión

Pablo Carrión


With an Aerospace Engineering degree and a strong international background, Pablo worked in the European Union for a decade. Evolved into a passionate entrepeneur, he has taken part in and supported company startups ranging from the financial to the food & beverage sectors. A firm believer in organisational values, he is convinced that companies must contribute positively to their environment.

Jaime Serrano Hernández

Jaime Serrano Hernández

Web Developer

Jaime is Computer systems engineer. Passionate about shooting billiards and a nature enthusiast, he shares a ride whenever he goes to a pool championship.


Diego Ochoa

Marketing & Communications manager

Diego holds a degree in journalism from Madrid´s Universidad Complutense and is currently enrolled in a Masters program in Online Marketing. He enjoys sports, gastronomy and rural tourism, and is convinced that the best friendships are made while sharing.

Elsy Vreysen

Elsy Vreysen

Estudiante de Publicidad y RRPP en la Universidad Rey Juan Carlos, Elsy es española de nacimiento y de origen nórdico. Ha sido Community Manager de su Universidad, le gusta mucho viajar, la gastronomía, la fotografía y aprender algo nuevo cada día.

Advisory Board

José María Figueres

José María Figueres

Founding associate

As a former president of Costa Rica (1994-1998), President Figueres has always had a special interest in technological solutions to climate change. Through his work in both the public and private sectors, President Figueres has been at the forefront in confronting the challenges presented by climate change. He was also CEO of the World Economic Forum (2000-2005), and is currently the President of Richard Branson’s Carbon War Room. He is a graduate from Harvard and the US Military Academy at West Point.

José María García

Pablo de la Cueva

Jaime Carvajal

Diego Hidalgo Schnur

Roberto Saint-Malo

José Manuel Romero

Daniel Berzosa

Eduardo Díez-Hochleitner